Added Colors From Reverend Guitars
Reverend Guitars has released new colors on three signature models for 2019: The Reverend Reeves Gabrels Signature Dirtbike, the Reverend Mike Watt Signature Wattplower, and the Reverend Billy…
MMR Industry Company Profile
AVA
Source evidence: NAMM 2020 Exhibitor List booth(s) 4306-R
AVA news timeline
4,561 published MMR stories reference this company or its work.
Warwick's Newest RockBass
The Idolmaker Bass is now available as a RockBass (right-handed instrument) in both 4 and 5 string.
AES Dublin 2019
The Audio Engineering Society’s 146th International Pro Audio Convention in Dublin, Ireland drew to a close on March 23, wrapping up four days of audio science and education…
Austrian Audio Makes Debut at Musikmesse 2019
Austrian Audio made its formal introduction at this year's Musikmesse gathering with eight products including microphones and headphones, as well as digital control systems, software, and proecessing.
Endorsements Will be Getting Harder to Get and Vet
When celebrities, athletes, and CEOs cross the line into bad behavior, they risk losing a lot of things, not the least of which are product and brand endorsements.
Book ‘Em! The Bookracks in MI Retail are the Face of a Powerful Engine for Wider Sales
The death of print, like that famous premature obituary that Mark Twain once joked about, has been greatly exaggerated. The collapse of iconic marquee brands, like Borders Books…
Innovation! Eight Steps to Better Understanding and Addressing Customers’ Needs
Innovation is important, for it can help a business remain relevant in changing markets by creating new products and services.
Analogue Solutions Ships Impulse Command
British boutique electronic instruments innovator Analogue Solutions is proud to announce availability of Impulse Command — creatively crafting a true stereo, semi-modular analogue monosynth/sonic realizer
Yamaha Drums Signs Chamberlain and Ruiz to Artist Roster
Yamaha Drums has announced the signing of Matt Chamberlain and Francis Ruiz to the Yamaha Artists roster.
NAMM Foundation Recognizes 623 School Districts and 98 Individual Schools in 20th Annual Best Communities for Music Education Recognition
In late March, the NAMM Foundation recognized 623 school districts in 41 states as among the Best Communities for Music Education (BCME).
D'Addario's Playback Program Hosts 50-Plus Recycle & Restring Events for Earth Month
D’Addario is sponsoring Recycle and Restring events in music stores nationwide. Players are invited to bring friends, bandmates, and their old strings to participating dealers to recycle and…
JBL Launches New Powered Monitors
JBL Professional by Harman and UK distributor Sound Technology have launched the new Series 104 compact powered reference monitors.
Native Launches New Noire for Kontakt
Native Instruments has launched Noire, a new Kontakt instrument that captures the signature grand piano sound of composer and pianist Nils Frahm.
Irish Deal for Audio-Technica
Audio-Technica has extended its distribution partnership with Belgian installation audio manufacturer Apart Audio to include Northern Ireland and the Republic of Ireland, to take effect from April 2019.
Top Drummers To Appear In Free Mexico City Drum Expo On April 27
“DXMX,” an exciting, entertaining and educational new drum festival is set to launch in Mexico City, Mexico on April 27. The event features many of Mexico’s top drummers…
Project Studio Upgrades with Allen & Heath
With a music career spanning more than 20 years, Florida-based musician and songwriter Jory Lyle plays as many as 300 live shows each year and records original music…
L-Acoustics Debuts L-ISA Training Program
L-Acoustics has announced the availability of training programs for systems and mixing engineers seeking to implement L-ISA Immersive Hyperreal Sound technology, the market-leading object-based mixing technology for live…
Allen & Heath Scales Accordingly at OC Fair and Event Center
A boardroom at the OC Fair and Event Center recently took charge of its ever-expanding audio needs with the help of a compact SQ-5 digital mixer from Allen…
Chykeria Thompson Crafts a High Frequency Career with Lectrosonics
Wherever her impressive clients take her, sound mixer Chykeria Thompson packs her full arsenal of Lectrosonics gear, which includes the SMQV belt-pack transmitter, the SPDR and PDR portable digital audio recorders, and IFB systems.
Oz Noy Chooses Sweetwater Studios to Record Latest Album
Over the course of three separate masterclass sessions which took place in 2017 and 2018, New York-based guitar virtuoso Oz Noy laid down tracks for his latest album…
Adam Hall Readies Frankfurt Launches
Adam Hall has a full launch schedule at this year's Prolight+Sound show across its entire brand portfolio including LD Systems, Cameo and Palmer.
Forget All Your Trebles: The Electric Bass Market
Along with drums & percussion, the electric bass is essential in establishing the beat, groove, and harmonic progression of songs in virtually all popular genres of music and…
MEE audio M6 PRO 2nd Generation
Packaging and promo materials for this second generation update of MEE audio’s popular M6 PRO universal-fit, noise-isolating in-ear monitors promise, “upgraded sound and build quality” and, “more accurate…
Taking DJ Sales Out For A Spin: DJ Customers Have Gone from the Margins of MI to being High-Margin Customers, but They Want to Know You Know Them
If the ultimate drummer diss-joke is “How many people in your band? Five – four musicians and a drummer,” then where does the DJ fit in?
‘Forgotten’ Add-on Sales? The Guitar & Bass Strap Market in 2019
With nearly 90 percent (86.3) of participants in this month’s retailer survey claiming that sales of bass and guitar straps are either up or level when compared to…
The New Old School: Vintage Machinery and Capacitors are Key for CE Distribution
In 2019, let’s face it: new technology is one of the easiest, sure-fire ways to reel in attention no matter what market you’re in. Take almost any item…
Crush Drums Kicks It With Style
Crush Drums and Percussion made a big splash when it was launched at the 2011 Winter NAMM show, where the company was awarded numerous accolades as a “Company…
How is Caring Measured?
When my son was growing up in NYC he was obsessed with the New York Knicks and coach Pat Riley. Many say Riley is on the top-10 list…
DPA Launching New Wearable Tech at PL+S
DPA Microphones will use the Prolight + Sound 2019 platform to show artists and performers its new and unobtrusived:fine CORE 6066 Subminiature Headset Microphone – a wearable tech…
New Warwick Limited Editions
Warwick has launched two new limited edition basses for 2019.