New European MD for Fender
Graeme Mathieson has taken over as Fender's new European MD.
MMR COMPANY PROFILE
Fender Musical Instruments Corporation
Fender’s product range includes electric and acoustic guitars, basses, amplification and accessories.
MMR coverage
254 headlines mentioning Fender.
Guitar Center, Gibson, Fender Cleared in Price Fix Case
A ruling in the US Ninth Circuit Court has cleared Guitar Center, Fender and Gibson of price fixing.
Guitar Center, Fender and Gibson cleared of price fix allegations
A ruling in the US Ninth Circuit Court has cleared Guitar Center, Fender and Gibson of price fixing.
Fender Chris Shiflett Telecaster Deluxe Model: New Colors
Fender announced the addition of Black and Shoreline Gold to the Foo Fighters lead guitarist’s signature model, the Fender Chris Shiflett Telecaster® Deluxe guitar.
Fender Announces American Standard Test Drive Promotion
Fender announces the Fender American Standard Test Drive promotion, which takes place between June 8 – July 5 at participating Fender authorized dealers in America and Canada. Consumers who test-drive…
Fender Appoints Mooney CEO
Fender Musical Instruments Corporation (FMIC) has announced that Andrew “Andy” P. Mooney has been appointed chief executive officer (CEO), effective immediately. Mooney joins FMIC from Quiksilver, Inc. and brings significant…
Fender schedules UK tour
Fender will be on tour across the UK this summer, promoting its flagship American Standard models.
Fender Adds First Ever Chief Marketing Officer
Fender Musical Instruments Corporation is hiring its first chief marketing officer (CMO) to lead the company's global marketing strategies and initiatives. Evan Jones is tasked with building deeper consumer connections…
Fender Launches Accelerator Tour
Fender unveiled the Fender Accelerator Tour, a new initiative that provides emerging musicians the support and resources they need to grow their fan base and promote their music.Extending through June,…
European Beat: Fender Nixes Musikmesse
It looks like there is going to be a massive Fender-shaped hole in this year’s Musikmesse in Frankfurt.The trade show, which runs from April 15th to 18th (with consumer days…
Fender Dee Dee Ramone Precision Bass Guitar
The Dee Dee Ramone Precision Bass guitar includes an Olympic White gloss finish, maple neck with “C” –shaped profile and vintage-style heel truss-rod adjustment, 9.5”-radius maple fingerboard with 20 vintage-style…
Hurley and Fender Present ‘Strat: 60 Years of the Stratocaster’
Through a unique blend of artists and musicians – including Donald Edward Hardy, Brandon Boyd, Thomas Campbell, Johnny Marr and Shawn Stussy – Hurley and Fender® will recognize the unparalleled…
Fender '68 Custom Vibrolux Reverb
The ’68 Custom Vibrolux Reverb Amp pays tribute to the classic look, sound, and performance of Fender’s late-’60s “silver-face” amps. In a new twist, both channels boast reverb and tremolo,…
Fender Welcomes Beats' Wood to Board of Directors
Fender Musical Instruments Corporation (FMIC) has announced that Beats Electronics (Beats) president, Luke Wood, has joined Fender’s Board of Directors. Under Wood’s leadership, Beats, which is owned by Apple, has…
Fender Shares Strategic Initiatives with Key N. American Dealers
Fender Musical Instruments Corporation held a two-day business meeting the week of Aug. 4 with key North American dealers at the Fender Visitor Center in Corona, California. FMIC interim CEO…
Fender Does Away with MSRP
As of July 7, FMIC will cease the use of “Manufacturer Suggested Retail Prices” (MSRP) on any Fender-branded products in North America.A representative for the company stated, “In an effort…
Fender Adds U2's Bono, The Edge to Board of Directors
U2 duo Bono and The Edge have joined the Fender board of directors.The singer and guitarist, both recruited by Fender majority owner TPG Growth, will work with the company to…
Fender Promotes McDonald to Executive VP
Fender Musical Instruments Corporation (FMIC) has promoted industry veteran Richard McDonald to executive vice president, Fender Brand. The move represents a larger strategic shift that aims to improve alignment and better…
Fender to Sell Guild Brand to Cordoba Music Group
Fender Musical Instruments Corporation (FMIC) has finalized a letter of intent to sell the Guild guitar brand and related assets to Cordoba Music Group, the manufacturer of Cordoba acoustic guitars,…
Fender Names Roback President
Fender Musical Instruments Corporation (FMIC) has announced that Bob Roback has joined FMIC as president and has also joined the company’s Board of Directors. Roback has extensive experience as an…