Guild

Guild Introduces New Polara Platform

On the heels of Guild’s signature model collaboration with Soundgarden guitarist Kim Thayil, Guild Guitars is proud to introduce a brand-new line of Polara electric guitars, in a variety of…

Guild Introduces New Semi-Hollow Electrics

Guild Guitars Launches Kim Thayil Signature Polara Models

As part of Guild's 70th anniversary and in collaboration with Soundgarden guitarist Kim Thayil, Guild Guitars is proud to introduce the all-new Thayil x Guild range of signature S-100 Polara…

Guild Adds New Standard Series to USA Production

Since the 1950’s the Guild name has been synonymous with premium acoustic guitars that embody a rich heritage of USA-made craftsmanship. 

Guild D-55 70th Anniversary GSR Limited Edition

First introduced in 1968 as a special-order top-of-the-line model, the D-55 was so well-received Guild added it into the regular production line by 1974.

Guild’s 12-String Legacy Expands Into the Starfire I Series

Guild Guitars is excited to announce the launch of the Starfire I-12 electric guitar, adding to its iconic Starfire I family.

Guild’s New So-Cal Influenced Electric Combines Classic Styling with Modern Features

Known for its long-standing reputation of iconic electric, acoustic, and bass guitars, Guild launches its newest solid body electric, bringing the distinctive Guild styling and sound that helped shape generations…

Guild Guitars and Marley Family Release Bob Marley Acoustic Guitar

In collaboration with the Bob Marley family, Guild Guitars releases the Guild A-20 Marley acoustic guitar paying tribute to the legendary global music icon.

Guildhall School of Music & Dance Expands Production and Performance Capabilities with Solid State Logic

It’s one of those establishments where, despite its age - and the school was 140 years old in 2020 - it’s not surprising to find cutting-edge equipment such as the…

The Museum of Making Music To Present 'Unseen Artists: Sights & Insights from the Piano Technicians Guild'

Open now through April 2018, NAMM’s Museum of Making Music in Carlsbad, California will present “Unseen Artists: Sights & Insights from the Piano Technicians Guild.”

New summer launches from Cordoba and Guild

Cordoba has announced a number of new launches ahead of this year’s Summer NAMM show.

Guild Guitars Reissues the S-200 T-Bird and the Bluesbird

Guild Guitars Reissues the two popular guitars from the sixties with a modern twist. 

Guild readies first offerings from new factory

With production now up and running at its new factory in Ventura, California, resurgent Guild has announced a host of new models for NAMM.

New agency beefs up Guild PR and marketing

Expect a PR and marketing assault from the continually rejuvenating Guild Guitars, which has just taken on Omelet as its first PR and marketing agency. 

Guild reveals signature Byrds bass

Resurgent Guild Guitars has unveiled two new bass guitars at Summer NAMM, including a signature model from Byrds bassist, Chris Hillman. 

Premier Builders Guild Adds Fleming as New VP

Premier Builders Guild, a group of leading USA-based boutique guitar and amplifier brands supported by proven management, sales, and customer service, recently announced that industry veteran Chris Fleming has joined…

Guild brand continues expansion

After freeing itself from Fender following its purchase by Cordoba last year, the Guild guitar brand is continuing to find its own way in the trade with beefed up sales…

Guild Guitars Unveils Revamped Website

Guild Guitars is pleased to announce the launch of the newly revamped www.guildguitars.com. The website has been completely overhauled; aside from the fresh, clean aesthetic, the most obvious major improvement…

GitaarBizz Appointed as New Guild Distributor

Guild Guitars has named GitaarBizz as the new Guild distributor for Germany, Austria, and the Benelux. Industry vet Ruud Elbers founded GitaarBizz in 2013, after an 18 year stint as…

Cordoba & FMIC Finalize Sale of Guild Guitars

Cordoba Music Group (CMG), the manufacturer of Cordoba acoustic guitars, ukuleles, and accessories, has announced that it has finalized the sale of the Guild® guitar brand and related assets from…