RETAIL THERAPY: Add-ons and upselling
In-store marketing expert and retail consultant, Corin Birchall is one of the UK industry's foremost and experienced thought leaders on using the right sales techniques in MI stores. Here he…
MMR Industry Record
2015 Music Products Industry Archive
Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.
1,224 matching published stories
Alvarez signs Japanese distribution deal
Alvarez Guitars has signed a new distribution deal for Japan, with the Kanda Shokai group.
Thomas Blug touring UK dealers
German guitarist Thomas Blug, will be visiting the UK at the end of this month to give a series of in-store talks and live performances demonstrating the BluGuitar Amp1.
Hal Leonard to Distribute NBA, NFL, and NHL-Licensed Musical Products
Hal Leonard Corporation and Woodrow Guitar have partnered to bring exclusive NBA, NFL and NHL-series instruments and accessories to sports fans, collectors, and music lovers across North America.
RØDE unveils new audio add-ons at IBC
A number of new audio and recording accessories were unveiled by RØDE at the recent IBC show in Amsterdam.
New signings boost Sennheiser artist relations team
Sennheiser has recruited Phil Cummings and Byron Gaither for its Music Collaborations team.
SOCIAL MEDIA 101: Measure for measure
Our continuing series of social media tips from Fastflash Media continues with a quick and easy way to find out what content is getting the most attention and from whom?
Horowitz Piano Arrives in Charlotte—Public Access Offered
The legendary Steinway & Sons Model D Horowitz Piano, CD 503, has arrived in Charlotte to begin a unique area tour that will include philanthropic concerts and public playing opportunities.
Collings Guitars Goes with D'Addario's NYXL For Exclusive Partnership
D'Addario has announced a partnership with Collings Guitars of Austin, Texas that will see the prominent instrument maker exclusively use D'Addario's NYXL strings on their electric guitars.
Casio Celebrates National Piano Month With New CGP-700
This September is the annual celebration of National Piano Month and Casio America, Inc. is encouraging consumers to embrace their love of music and foster a greater appreciation for everything…
KORG USA Inc. Expands Internship Program
This summer Korg USA Inc. welcomed two exceptional students into their USA headquarters for exciting internship opportunities with the Marketing department.
Breedlove Announces Andrew Wells as New Signature Artist
Andrew Wells is a Breedlove artist who has been non-stop touring with known artist Cody Simpson.
Red Witch signs UK deal with 440 Distribution
440 Distribution has been appointed UK distributor for the Red Witch Pedals guitar and bass effects range.
SOCIAL MEDIA 101: Watch and react
You will increase your audience reach and engagement by responding to your friends and followers, but how do you track all your mentions?
23rd Annual MMR Dealers’ Choice Awards
There is only ONE MORE DAY to cast your nomination for the Dealers' Choice Awards!
23rd Annual MMR Dealers’ Choice Awards
Every December for more than two decades, the readers of MMR have selected the top instruments and MI products across an array of categories. The Dealers’ Choice Awards honour those…
Paiste Supports Global Rockstar
The renowned cymbal maker Paiste supports the world’s largest online music contest Global Rockstar.
PR Orange Amplification To Auction A One Of A Kind Amp For Charity
Orange Amplification are offering the chance to own a Crush Pro 120 Guitar Combo (RRP $949) signed by some of the biggest names in the music industry, making it a…
Simon Joins Korg’s Sales Team
Ari Simon has joined Korg USA’s experienced force of field sales professionals and will take on the Mid-Atlantic Territory (New Jersey / Pennsylvania / Delaware / Maryland / Virginia /…
GC Names Crowson Sr. VP of Marketing
Guitar Center has appointed Frank Crowson to the position senior vice president of marketing for the Guitar Center brand.
ABRSM events boost music teachers
This autumn ABRSM will be hosting a number of events in the UK to support music teachers.
SOCIAL MEDIA 101: Keep it current
If you’re wondering how to improve your Twitter and Facebook engagement, one simple way is to connect your posts to current events.
Orange launches mystery product competition
Orange Amps has organised a competition giving entrants the chance to win the first versions of its next 'mystery' product.
Paiste backs Global Rockstar competition
Paiste is supporting the world’s largest online music contest - Global Rockstar.
Shure Hosts Second Annual Golf Outing
On June 27, 88 golfers and 110 dinner guests came together to support the Merit School of Music at the Second Annual Shure Invitational Golf Outing.
TOP TEN: Worst DJ handles
Impossible to vouch for the authenticity of all of these, but this lot are available if a special little someone is having a birthday party soon...
Collings signs D'Addario NYXL exclusive
D'Addario has partnered up with Collings Guitars, which will exclusively use D'Addario's NYXL strings on its electric models.
SOCIAL MEDIA 101: Be consistent
The second of our short series of social media hacks, looks at the importance of treating your all your profiles as you would your brand...
FMIC Names Kaplan First Ever Chief Digital Products Officer
Fender Musical Instruments Corporation (FMIC) has hired Ethan Kaplan as its first chief digital products officer.
AM&S Promotes Dunmire to National Sales Manager for Kurzweil
American Music & Sound (AM&S) has announced the promotion of Jeff Dunmire to the position of national sales manager of Kurzweil Professional and Home.
Tom Bedell Presents at World Forestry Congress
Tom Bedell is currently in Durban, South Africa participating in the World Forestry Congress.
Sweetwater Donates Metronomes for CPR
Sweetwater recently joined forces with the Fort Wayne Fire Department to enhance health and public safety in the City of Fort Wayne.
SOCIAL MEDIA 101: Say it again, and again
We know that quite a lot of smaller businesses in MI struggle with the how and the why of using social media to expand their reach, so we asked Fastflash…
ROLI adds to range with Seaboard Rise
ROLI has added to its range of quirky MIDI keyboards with the addition of a smaller version of the keyless controller, called the Seaboard Rise.
Limited European run for PRS' anniversary Fatback
PRS Guitars Europe has unveiled a new ‘exclusive to Europe’ model from the company’s Wood Library programme, the Fatback 24.
Fishman Appoints Pennebaker As Artist Relations, Nashville
Fishman has appointed musician and Artist Relations veteran James Pennebaker to represent the company in Nashville.
Supro roster grows, adding brace of well-known Joes
The recently re-introduced Supro amp brand, distributed in the UK by JHS, has added a number of new artists using to its roster of well-known users and evangelists.
Musicians' Union backs teaching co-operatives
The Musicians’ Union (MU) and Co-operatives UK have launched an initiative aimed at creating more music teacher co-operatives.
MMR Global adds Facebook
MMR Global now has its own Facebook page (yeah, about time, right?).
Willcox Guitars Giveaway Winner Loves His Atlantis ElectroAcoustic
Willcox Guitars had a strong showing at the recent Summer NAMM Show in Nashville, thrilling convention-goers with artist booth performances and the exhibition of their premium instruments.