Sweetwater and Music Tribe Enter ‘Super Partner Relationship’
Chuck Surack, CEO of Sweetwater, and Music Tribe’s CEO, Uli Behringer, today announced the entering of an industry-first strategic relationship.
MMR Industry Record
2021 Music Products Industry Archive
Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.
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Gator Celebrates 2021 with the Re-brand of Gator Frameworks
To kick off 2021, Gator launched a new look and feel of its popular stand, studio and accessories brand, Gator Frameworks.
D'Addario Acquires Super-Sensitive
D'Addario has announced the acquisition of Super-Sensitive Musical String Company, whose inception dates back to the 1930s.
Lectrosonics Sponsors 'Sound is Essential' Contest
Alongside the campaign, Lectrosonics is sponsoring the Sound is Essential creativity contest, where users can upload videos to Facebook, Instagram, Twitter, YouTube, LinkedIn, and tag them with #lectrosonics and #soundisessential.
Orange Amplification to Raise Funds For Habitat For Humanity
To help raise funds for the charity, Orange ambassador Marcus King signed one of the company’s “amp in a pedal,” a Terror Stamp, which is now up on eBay for auction.
Martin Audio Celebrates 50th Anniversary With New Book
Despite the ongoing COVID-19 pandemic, Martin Audio is intent on turning 2021 into a year-long celebration of its 50th anniversary.
Les Paul Foundation Donates 50 Vidami Video Looper Pedals to Little Kids Rock
Dedicated to awarding grants to music programs serving children across America, The Les Paul Foundation donated 50 Vidami Loopers to Little Kids Rock to help teachers streamline their online and…
Korg USA Announces Acquisition of Aguilar Amplification Company
Korg USA announces the acquisition of Aguilar Amplification LLC, a New York City-based manufacturer of bass amplification products.
Audio Industry Connects Through AES Events and Activities in 2020, Looks Ahead to Expanded Events and Resources in 2021
The Audio Engineering Society brings the audio industry together to “Listen, Learn and Connect” with peers and pros around the world – a vital role through the past year’s industry…
OMG Music Acquires Exclusive Distribution of Twisted Wood Ukuleles
The popular Canadian company’s ukuleles are sold alongside Martin Guitars up north and have finally make their way to the U.S.
Gibson Announces Acquisition of Mesa/Boogie
Gibson has announced the acquisition of Mesa/Boogie, one of the most respected and prestigious brands in sound and guitar amplification.
L-Acoustics Names Dedicated Sales and Application Team to Build Presence in Middle East and India Regions
L-Acoustics is pleased to announce the appointment of two regional industry experts to support existing partners and grow the company’s presence in key vertical markets, as well as with consultants,…
Recording King’s Parlor Metal Body Resonator
The new Recording King Parlor Metal Body Resonator puts traditional reso style in a small but powerful design.
P. Mauriat’s PMST-600XJ Tenor Saxophone
P. Mauriat’s PMST-600XJ tenor saxophone features yellow brass construction throughout, as well as straight tone holes which offer just the right amount of resistance.
Yorkville’s SA102 Full Range Loudspeaker and SA115S Subwoofer
Yorkville’s two new additions to the Synergy Array Series are the SA102 active full range loudspeaker and the SA115S active subwoofer.
Blackbird 40 Guitar Speaker from Jensen
The Jensen Blackbird 40 is a new 12” guitar speaker in the Jet Series.
The Blues Bander 586BX from Hohner
Hohner’s newly- redesigned Blues Bender Harmonica, the Blues Bander 586BX, features a clear plastic comb with classic “sandwich style” construction for a traditional feel.
Roland’s Aerophone Pro
Roland’s Aerophone Pro packs entire brass and woodwind sections into a single digital instrument.
COLORado Batten Q15 from CHAUVET Professional
The IP65 rated COLORado Batten Q15 from CHAUVET Professional features an array of rigging options that make it right at home in a wide range of designs.
Fender’s Spark-O-Matic Jazzmaster
Fender’s Spark-O-Matic Jazzmaster is a high-performance model boasting a nitrocellulose lacquer finish in three-color sunburst.
New Finishes for Reverend Guitars
Reverend Guitars has new colors on some of their models for 2021. The Reverend Warhawk DAW will now come in two more bursts – Silver Burst (pictured) and Purple Burst.
Warwick’s RockBass Alien Deluxe Hybrid Thinline Series
Eight new models join Warwick’s RockBass Alien Deluxe Hybrid Thinline Series.
Deluxe Guitar Models from D’Angelico
D’Angelico’s Deluxe Mini DC LE is a 14-inch-wide double cutaway semi-hollow model offering the perfect balance between semi-hollow construction and ergonomic comfort.
Luna’s Safari Vista Stallion Acoustic-Electric Travel Guitar
Luna’s Safari Vista Stallion acoustic-electric travel guitar displays a skillfully-crafted top made from attractive tone woods on a travel guitar body (¾ size).
The Exile from Dean Guitars
The Exile from Dean Guitars is a beast in playability and sonic flexibility.
ES920 and ES520 Digital Pianos from Kawai
Combining Kawai’s Responsive Hammer keyboard action and Harmonic Imaging sound technologies, the ES920 (pictured) and new mid-range ES520 reproduces the touch and tone of a concert grand piano, providing an…
Yamaha’s EZ-300 Keyboard
The EZ-300 personal electronic keyboard features 61 light-up keys, an expandable playlist of built-in popular songs, and the unique Keys to Success lesson mode.
Saturn’s Evolution Series of Drum Kits
The new Saturn Evolution Series of drum kits offers hybrid shell technology, presenting both birch/walnut blended shells and maple/walnut blended shells in the same series, giving the player unprecedented selection…
Limited-Edition CRX AIR Low-Volume Cymbal Sets
TRX Cymbals has released a limited edition, four-piece set the popular AIR Series low-volume cymbals with a custom, Sky-Blue finish.
Yamaha’s DTX6 Electronic Drums Series
Yamaha’s DTX6 Series of electronic provides drummers of every level with a perfect solution for quiet practice, rehearsal, recording, and education.
Hal Leonard’s Latest Releases
"Pop, R&B and Gospel Drumming: A Guide to Developing Grooves, Improvisation, and Technical Mastery Within Modern Music Styles and Settings" by Chris Johnson is a unique “video book” from Hal…
'Music-Go-Round' and Suzuki Violin School Recordings from Alfred Music
Music-Go-Round is a 100-page book overflowing with creative musical activities for elementary students.
Hosa Techology’s A/V Work Gloves
Whether working with permanent or temporary setups, Hosa A/V Work Gloves protect your hands without limiting your abilities.
Joe Satriani Swivel Straps and VENN Reeds from D’Addario
D’Addario Accessories’ new Joe Satriani Swivel Straps swivel out of any tangle to keep your strap from popping off your instrument while always keeping you in comfort and style.
The Eddy Analog Vibrato & Chorus Pedal from Electro-Harmonix
The Eddy is a new analog vibrato and chorus featuring a classic liquid modulation sound with modern control functionality.
Unify from PlugIn Guru
Unify is a revolutionary new type of instrument that lets you layer, play, and combine AU, VST, or VST3 plug-ins to create new, inspiring, and outrageously creative sounds.
Whirlwind’s IMP Line Level Combiner
Use the IMP Line Level Combiner box when you want to create a mono mix from a stereo source but need to keep the original stereo signals isolated.
Roto-Grip Locking Super Rotomatics from Grover
Grover’s new Roto-Grip Locking Super Rotomatics (509 Series) feature a three-step button and utilize the famous 18:1 Rotomatic design with a “thumb screw” mechanism, which locks the string into place.
Godlyke’s Maxon Custom Shop SSD-9 Super Sonic Distortion Pedal
Godlyke’s Maxon Custom Shop SSD-9 Super Sonic Distortion pedal was developed based on suggestions from professional Guitarists as to how the stock SD-9 circuit could be improved.
Studio Class Closed-Back Headphones from ddrum
The ddrum Studio Class closed-back headphones fill the need drummers have for superior Db attenuation and studio quality fidelity all in an incredibly comfortable design.