SOCIAL MEDIA 101: Keep it current
If you’re wondering how to improve your Twitter and Facebook engagement, one simple way is to connect your posts to current events.
MMR Industry Record
Music Products Industry Archive
Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.
15,428 matching published stories
Orange launches mystery product competition
Orange Amps has organised a competition giving entrants the chance to win the first versions of its next 'mystery' product.
Paiste backs Global Rockstar competition
Paiste is supporting the world’s largest online music contest - Global Rockstar.
Shure Hosts Second Annual Golf Outing
On June 27, 88 golfers and 110 dinner guests came together to support the Merit School of Music at the Second Annual Shure Invitational Golf Outing.
TOP TEN: Worst DJ handles
Impossible to vouch for the authenticity of all of these, but this lot are available if a special little someone is having a birthday party soon...
Collings signs D'Addario NYXL exclusive
D'Addario has partnered up with Collings Guitars, which will exclusively use D'Addario's NYXL strings on its electric models.
SOCIAL MEDIA 101: Be consistent
The second of our short series of social media hacks, looks at the importance of treating your all your profiles as you would your brand...
FMIC Names Kaplan First Ever Chief Digital Products Officer
Fender Musical Instruments Corporation (FMIC) has hired Ethan Kaplan as its first chief digital products officer.
AM&S Promotes Dunmire to National Sales Manager for Kurzweil
American Music & Sound (AM&S) has announced the promotion of Jeff Dunmire to the position of national sales manager of Kurzweil Professional and Home.
Tom Bedell Presents at World Forestry Congress
Tom Bedell is currently in Durban, South Africa participating in the World Forestry Congress.
Sweetwater Donates Metronomes for CPR
Sweetwater recently joined forces with the Fort Wayne Fire Department to enhance health and public safety in the City of Fort Wayne.
SOCIAL MEDIA 101: Say it again, and again
We know that quite a lot of smaller businesses in MI struggle with the how and the why of using social media to expand their reach, so we asked Fastflash…
ROLI adds to range with Seaboard Rise
ROLI has added to its range of quirky MIDI keyboards with the addition of a smaller version of the keyless controller, called the Seaboard Rise.
Limited European run for PRS' anniversary Fatback
PRS Guitars Europe has unveiled a new ‘exclusive to Europe’ model from the company’s Wood Library programme, the Fatback 24.
Fishman Appoints Pennebaker As Artist Relations, Nashville
Fishman has appointed musician and Artist Relations veteran James Pennebaker to represent the company in Nashville.
Supro roster grows, adding brace of well-known Joes
The recently re-introduced Supro amp brand, distributed in the UK by JHS, has added a number of new artists using to its roster of well-known users and evangelists.
Musicians' Union backs teaching co-operatives
The Musicians’ Union (MU) and Co-operatives UK have launched an initiative aimed at creating more music teacher co-operatives.
MMR Global adds Facebook
MMR Global now has its own Facebook page (yeah, about time, right?).
Willcox Guitars Giveaway Winner Loves His Atlantis ElectroAcoustic
Willcox Guitars had a strong showing at the recent Summer NAMM Show in Nashville, thrilling convention-goers with artist booth performances and the exhibition of their premium instruments.
Trade Regrets: Yoshinori Kimbara
On Sunday, September 6, NAMM’s Dan Del Fiorentino got in touch with the following sad news:
FORUM: Acoustic guitars
While fans and retailers of electric guitar impatiently await the next “guitar hero” to revitalise that segment of the market, acoustic guitar sales continue to climb. MMR spoke to some…
TOP TEN: Signs your shop is too cold
Summer's over, unbelievably there's already talk of snow, and there's a sneaking suspicion your store may have had the heating off for just a bit too long...
New European MD for Fender
Graeme Mathieson has taken over as Fender's new European MD.
New Casio Grand Hybrids launched
Casio held a big bash in Berlin to launch two new hybrid digital pianos based around a new enhancement of its AiR (Acoustic and intelligent resonator) technology.
Orange launches new improved Musicboard
Orange is targeting the education section with the launch of a new version of its interactive musical whiteboard, the Musicboard2.
The Circle Game – Acoustic Guitar Suppliers Discuss the Market
While fans and retailers of electric guitar impatiently await the next “guitar hero” to revitalize that segment of the market, acoustic guitar sales continue to climb (see our dealer survey…
KumbaYEAH! Acoustic Sales Continue to Set the Pace
With nearly half of the participants in our recent survey – sent out to over 400 MI retailers – reporting that acoustic guitar sales are “up,” and with an impressive…
Olympus backs bands with free equipment offer
Olympus is making a new OM-D E-M5 Mark II system camera and an LS-100 PCM Recorder available to up-and-coming bands for a period of at least two months, free of…
Rotosound secures exclusive Rockready distribution
Rotosound has become sole UK distributor of the Rockready gig bags and straps range.
South Africa deal for Faith Guitars
Barnes and Mullins has secured a new distribution deal in South Africa for its Faith Guitars brand.
POLL RESULTS: Product innovation in MI
Our latest poll asked whether the industry is atypically limited in being able to achieve new product innovation.
Audio-Technica ATH-M40x Professional Monitor Headphones
Part of Audio-Technica’s celebrated M-Series, the ATH-M40x professional monitor headphones are tuned flat for incredibly accurate audio monitoring across an extended frequency range.
Blue Microphones Hummingbird
Hummingbird is a versatile, precision-engineered Class A small-diaphragm microphone, with a 180 degree rotating head for perfect placement.
Yamaha TF Mixers
Yamaha TF series reimagines the digtal mixing console.
Weber Octar
Known for building its mandolin family of instruments – Weber is also known to throw a few unique body shapes in the mix.
Alphayue Violin Strings
Don’t settle for solid steel strings any longer!
D’Addario Kaplan Amo and Vivo violin strings
Kaplan has always been synonymous with quality, consistency, and tradition.
Airturn TAP with Roland BT-1 Bar Trigger
The TAP BT-1 pairs AirTurn’s TAP Bluetooth wireless transceiver with the Roland BT-1 Bar Trigger Pad for a reliable interface to tablets and computers for dozens of triggers.
SpiderCapo Harmonik Mutes Attachment
Create natural harmonics with any open string, while fingered notes still sound as played.
Grover Perfect Guitar Nut
Adding to the company’s line of quality guitar accessories Grover® Musical Products has reintroduced the “Perfect Guitar Nut” for slide steel playing.