Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

The institutional record of the music products industry

NAMM Show News, Products & Industry Coverage

Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.

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2,379 stories

Kala and GITC/YMPCA Partnership

Kala and GITC/YMPCA Partnership

Through expanding its work in the schools and a new partnership with the YMCA, Guitars in the Classroom aims to bring music into the lives of even more…

VOX Tone Garage Tube/Analog Pedals

The Tone Garage Series is comprised of five effects units that feature all-analog circuitry. The Flat 4 Boost, the V8 Distortion, and the Straight 6 Drive all feature…

VOX MINI3 G2 Portable Modeling Amplifier

VOX Amplification has added the Mini3 G2 to its Mini series of guitar amplifiers. The Mini3 G2 provides 11 wide-ranging amplifier models, starting with the VOX British tone…

Blackstar HT Metal Range

Featuring extreme high gain tones and custom cosmetics, this series of tube amplifiers – based on the award-winning HT-1, HT-5 and Venue Series products – is specially voiced…

The Most Efficient Driver of Change

It’s very frustrating because we seem to be stuck in a time warp when it comes to guitars,” Hartley Peavey said to me, as we both stood in the brand-new…

Best & Worst of Show, Summer NAMM 2013!

Best Free StuffLook, it’s been included before, but that doesn’t diminish the relevance: as part of D’Addario’s annual pre-show bash, the company hosts a giveaway area that is generously stocked with accessories.…

Beacock Music Honored as Dealer of the Year

At midnight, Gayle Beacock strolled into Renaissance Hotel bar and soaked in the eruption of spontaneous applause that greeted her. She smiled, waved, and hugged, acknowledging that just…

Perfecting the Sustainable Guitar

The guitar market is notoriously old school in its preferences. Generations of musicians have strummed their way through songbooks and garage rehearsals using a relatively tiny variety of…

Griffin Tech Adds Mobile Musical Products

Griffin Technology, one of the world's foremost creators of accessories for home, mobile and personal technology, is increasing its presence in the music products industry with the introduction…

Sonaré Pro Brass Names Allen Sales Director

Sonaré Pro Brass is pleased to welcome Steve Allen as Brass Sales Director for the Sonaré and E.K. Blessing product lines. Allen brings over forty years of experience in the music…

Anthem Names Sarcia Director of Sales

Anthem Musical Instruments has appointed Frank Sarcia as director of sales. Sarcia has worked in the music products industry for over 25 years, holding sales management positions for…

Summer NAMM: Industry Insight

“These are iconic heroes of mine, and to have all of them on stage here tonight is wonderful,” declared a genuinely giddy Joe Lamond, CEO/president of NAMM on…

Peavey Visits Gruhn

George Gruhn welcomed Hartley Peavey to the brand-new Gruhn Guitars location on Eighth Avenue, near Wedgewood Avenue in Nashville.

Gill Drops by the Bourgeois Booth

Dana Bourgeois looks on as Vince Gill strums an Aged Tone Dreadnaught Bourgeois model at Summer NAMM...