For the past 11 years, Best In Music has been hosting anniversary events with live music, vendor sponsored promotions, door crasher accessories, special event pricing, and a drawing where over $12,000 worth of product is given away. Each year over 500 people flood the parking lot of the main Best In Music location in Orem, Utah hoping for a chance to win one of ten free guitars with a total value of over $12,000.
This year the grand prize was a Fender American Vintage ’65 Stratocaster retailed at $3,000. Over $3,000 worth of strings and accessories were thrown out to the crowd as well. Aside from a fantastic turn out, this year’s sales numbers set all-time records. Saturday’s sales set the best single sales day record in the company’s 24 year history, beating the previous record set last year by nearly 40 percent.