Eastern Acoustic Works has appointed Image Marketing as its newest manufacturers’ representative firm, supporting Guitar Center’s GC Pro division and its Custom House experience center in Nashville, according to the company.
Image Marketing, led by industry veteran Tony Rufkahr, brings more than 35 years of experience across professional audio, musical instrument, broadcast, live sound and sound contracting markets. The firm represents Guitar Center, GC Pro and AVDG, providing unified support across retail, design-build and corporate AV environments, Eastern Acoustic Works reported.
Under the new agreement, Image Marketing has already helped place EAW products in several AV projects through the GC Pro division. The firm serves as a conduit between EAW and GC Pro’s integration teams, ensuring accurate system specification and reliable product performance throughout project lifecycles, the manufacturer said.
Guitar Center Vice President of Custom House Greg Glaser said EAW has built a strong professional audio reputation over decades and the retailer is proud to carry that legacy forward. EAW loudspeakers are selected based on installation demands, allowing integrators to meet technical and aesthetic goals across performance venues and studio environments, the company stated.
EAW Vice President of Global Sales Mark Posgay said the partnership reinforces a shared commitment to delivering high-performance, application-specific audio solutions for commercial environments, according to the announcement.
For more information, visit eaw.com.
