IK Multimedia’s AXE I/O SOLO Compact Guitar Interface
IK Multimedia's AXE I/O SOLO is the latest addition to its range of AXE I/O guitar interfaces with advanced tone-shaping features.
MMR Industry Record
Music Products Industry Archive
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Godlyke’s Maxon APEX808 Overdrive Pedal
Godlyke’s Maxon APEX808 Overdrive pedal was designed by TubeScreamer creator and former Maxon head engineer Susumu Tamura.
The Cntl Knob from EHX
Electro-Harmonix introduces the compact Cntl Knob, which lets a player set two preset values that represent two positions of a traditional expression pedal and toggle between them with its footswitch.
Orange Box Phase Shifter from Whirlwind
The Orange Box, part of the Whirlwind’s Rochester Series Pedal line, is the phase shifter that can be heard on more hit records than any pedal in production today.
Key Leaves’ Spit Sponge Pad Dryers
Key Leaves’ new Spit Sponge pad dryers remove moisture left behind on pads and tone holes that swabs miss, extending pad life and keeping instruments clean.
Zoom’s V3 Vocal Processor
The Zoom V3 vocal processor packs professional vocal effects into a compact, rugged, and easy-to-use unit that’s perfect for vocalists’ virtual and live performances.
Bringing 'Saxy' Back: Saxophone Dealers and Vendors Aim to Maximize Sales During Troubled Times
No segment of MI hasn’t been hit – and hit hard – by the current and ongoing economic and health hardships and the saxophone market is no different. However, in…
‘More Than Just a Flute Shop:’ A Chat with Flute Center of New York’s Phil Unger
“My start came through the repair end,” explains Flute Center of New York’s (FCNY) president and owner/master repair technician Phil Unger. “Never in a million years did I expect to…
Navigating Uncharted Waters: Back to School Sales and B&O Rentals During COVID-19
“Back to School” has traditionally been one of the strongest sales seasons of the year for many MI retailers and rentals of band and orchestra instruments typically ramp up in…
At-Home with ILIO: During Quarantine, ILIO’s Offerings for Music Industry Workers are More Important than Ever
When the COVID-19 pandemic began to wreak havoc on the entertainment industry in America, many companies found themselves scrambling to adapt to new, more isolated ways of music-making, all in…
Meet Mr. Mike: The Master of Student Retention
I have written on student retention before, but what better time to revisit that topic then when everything in our industry is being reconsidered and revamped? I believe tomorrow’s rules…
MI Business Centennials Share Stories
The Lennon & McCartney song, “When I’m 64” is apropos to the current COVID environment. We are all trying to determine if our customers still need us, and will still…
Reverb’s David Mandelbrot
On January 28 of this year, Reverb – the largest online marketplace for purchasing and selling musical instruments and related gear – welcomed David Mandelbrot as the company’s new CEO.…
Who’s Deserving in 2020?
For many of us, each and every day for the past many months is altogether too similar to the days that preceded it – a gloomy, goth re-boot of “Groundhog…
Selling Dreams from Home Base
I am a musician. I wear many hats, from editor to journalist, book publisher to performer, non-profit music technology executive director, songwriter to column writer. Everything is completely connected to…
St. Mark’s Belfast installs O-Line
Situated in the Dundela district of Belfast, St. Mark’s Church recently underwent a complete overhaul of its sound system, with Martin Audio partners, Rea Sound (under the project management of…
New Extended Warranty From CHAUVET Professional
CHAUVET Professional has added a new feature to its LED Maverick, Rogue and Ovation fixtures: the peace of mind of an extended warranty. The new warranty is for three years…
Showtime Sound LLC Lights Rock Dream Livestream With CHAUVET Professional
The event, which was streamed on Facebook and YouTube, featured a light show created by Aaron Kovelman, Showtime LLC’s director of Design & Production. Helping Kovelman were 13 Maverick MK3…
PMC Adapts to COVID-19, Virtually Connecting with New Drummers
While the entire music products industry has faced changes associated with the global coronavirus pandemic, the Percussion Marketing Council (PMC) doesn’t view these challenges as obstacles.
Walden Guitars Now Distributed in U.S. by KHS America
After several years of absence from the market, Walden Guitars were re-introduced at the 2020 NAMM show this past January, and will be distributed in the United States by KHS…
Trade Regrets: Phyllis Fender
On July 23 NAMM's Dan Del Fiorentino shared the following sad news: Our dear Phyllis Fender passed away yesterday in her home in Fullerton, California, not far from the factory where…
Kid Kapichi Excel Through Printworks’ Blackline XP12
Pre-lockdown, Hastings-based band Kid Kapichi played a show at local venue The Printworks through a Martin Audio BlacklineX Powered XP12 / XP118 PA rig, supplied by partners Old Barn Audio…
girl in red Designs One-of-A-Kind Rainbow Fender Electric Guitar to Raise Money for Kaleidoscope Trust
Musician girl in red has teamed up with Fender to design a one-of-a-kind electric guitar that will be raffled off to benefit LGBTQ+ charity Kaleidoscope Trust.
Yorkville Sound Launches Podcast for MI & Pro Audio Enthusiasts
Yorkville Sound has introduced the “Yorkville Sound Podcast,” a monthly discussion format podcast geared toward the music and pro audio enthusiast. The audio podcast is available now on Apple Podcasts and…
Shure Partners With Adobe To Provide An Adobe Premiere Rush Subscription With MOTIV Purchases
Shure has partnered with Adobe to offer a two-month subscription of Adobe Premiere Rush for customers who purchase a Shure MOTIV Microphone starting July 1, 2020 through December 31, 2020.
Martin Audio WPC Deployed at Bendorf’s Summer Long Festival
The sound system that will take it right through the summer season is a Martin Audio WPC, acquired by Michael Enchelmaier’s rental company, Event & Veranstaltungstechnik Enchelmaier (EVE).
Roland Announces Executive Changes
On July 14, Roland Corp. announced changes to its U.S. and global executive management teams, effective immediately.
Christian Martin IV to Step Down as CEO/President of C.F. Martin & Co.
On July 16, C.F. Martin & Co. Inc. announced that Christian Martin IV has decided that, at the conclusion of his NAMM Chairmanship in July 2021, he will step into…
Yow Keeps 'The James Altucher Show' Rolling with the Latest SSL 2 Interface
Now the power of the Solid State Logic’s SSL 2 interface allows Yow and Altucher to create a professional grade podcast from the comfort of Altucher’s apartment — even when…
Amsterdam's Doka Nightclub Opts for Danley Speakers and Subs
Doka nightclub in southeast Amsterdam, Netherlands recently hired pro audio distribution and integration company Firm4 to install four Danley SH50 full-range loudspeakers and two Danley TH118 subwoofers.
ADJ LED Lighting Rig Illuminates Community Music Festival
Production for the event was supplied by fledgling local company Gain Stage Productions, including a lighting rig comprised exclusively of ADJ LED-powered fixtures.
L-Acoustics K1 Fuels New Zealand’s First Post-Isolation Live Concert
College Hill Productions supplied an L-Acoustics K1 system, bringing an energy to the group’s audio that offered the enthusiastic crowd a celebratory performance.
Conn-Selmer Launches New Online Learning Initiative
Today, Conn-Selmer, Inc. launches a completely new digital solution to include professional development tools for educators, online learning programs, and digital event management strategies for both music industry professionals and local educational…
DiGiCo SD10 Consoles Amplifies Houston’s Fourth Of July Show
The three-hour-long music show was televised live on local ABC Channel 13 and culminated in a live fireworks display, all mixed through a pair of DiGiCo SD10 consoles provided by…
Vox Church Holds Drive-In Worship with dBTechnologies
As a response to the 2020 COVID-19 Pandemic, New Haven Connecticut-based Vox Church recently held three drive-in worship services using dBTechnologies DVA K5 Active Line Arrays and SUB 18H powered…
Sennheiser Digital 6000 System Installed at WKAQ in Puerto Rico
WKAQ - the largest and longest-running television station in Puerto Rico - has laid the foundation for its next phase of audio equipment upgrades with the implementation of a Dante-enabled…
Lift Up Our Voices Scholarship Announces Inaugural 2020 Recipient
The Adjudication Committee for the Lift Up Our Voices Scholarship for Underrepresented Composers has announced that the inaugural scholarship is awarded to KiMani Bridges.
Guitar Center Hosts First Used & Vintage Gear Trade-In/Sales VIP Events
As part of its ongoing used and vintage gear sales program, Guitar Center will be holding a series of in-store events on Saturday, July 18.
Ashly Audio University Adds Private Courses for Those Seeking Custom Training
In response to high demand for additional training offerings, Ashly Audio is introducing next-level coursework through its Ashly University portal, including a new, private course option where students can request…
Gibson Offers $59,000 Reward for Missing Shipping Ledger
Gibson has announced a $59,000 cash reward for anyone who can recover a missing shipping ledger book from 1959-1960, “which documents an important period in our 126-year-old history and the…