Reverb Announces Plans to Increase Investment in Sellers
Reverb has announced that it is revising its selling fee to support increased investments in the growth and long-term health of the marketplace.
MMR Industry Record
Music Products Industry Archive
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Eventide Releases Undulator Plug-In, Commits Proceeds to Social Justice Initiatives
Eventide Audio is releasing the plug-in version of the classic modulated tremolo effect Undulator and simultaneously making a commitment to social justice.
Action Church Adds KLANG Immersive IEM Mixing to its Flagship Broadcast Site
This location is Action Church’s technology showcase, and its renovation from being a former Masonic Lodge in 2018 to becoming Action Church’s flagship reflects that, with state-of-the-art audio, video and…
Audio-Technica Extends Trade-In Rebate Program for 600 MHz Wireless Systems Through September 30
Audio-Technica has extended its existing trade-in program for 600 MHz wireless systems through September 30, 2020.
Eilish’s Hits Now Available on Fender Play
Fender has announced that six of Billie Eilish’s hits are now available (for guitar and uke only) in the complete online learning app, Fender Play.
Luxe Productions Adds Ambience to Movie Truck Nights with CHAUVET DJ
To add ambience to their Movie Truck Nights and make them more memorable, Chance and his team pack a case on nine CHAUVET DJ Freedom Par Hex 4 fixtures every…
Guitar Center Music Foundation Hosts ‘Relief 4 Musicians’ Online Fundraiser July 9
As part of its ongoing effort to provide needed funding relief to musicians and music programs suffering loss of resources as a result of the COVID-19 pandemic, the Guitar Center…
Australia’s ‘Delivered Live’ Brings Lockdown Relief With Harry The Hirer and CHAUVET Professional
All broadcasts feature a Marcus-Pugh-designed lightshow that features CHAUVET Professional Maverick MK2 Profile and Ovation E-910FC fixtures that Harry The Hirer purchased from Showtools International.
Paul Reed Smith and the Maryland Hall Take Annual Music School Online
Last year, Paul Reed Smith of PRS Guitars teamed up with the Maryland Hall and several world-class musicians to offer a week-long Musician’s Clinic that culminated in a Teacher/Student Concert.…
Buffet Crampon Announces Partnership with International Clarinet Association
Buffet Crampon has announced a partnership with the International Clarinet Association (ICA), the global community of clarinetists and clarinet enthusiasts.
Winnipeg Church Uses Renkus-Heinz to Put Sound On The Congregation
The Fort Garry Mennonite Brethren Church in Winnipeg, Manitoba recently upgraded its audio capabilities with a system backed by Renkus-Heinz.
Virginias Soundworks Converts Entire Inventory to Wavefront Precision with investment in WPS and WPC
One year on from taking delivery of the world’s first Wavefront Precision Longbow (WPL) system, Richmond, VA’s Soundworks has now switched its entire inventory to Martin Audio, purchasing both 8-inch…
SSLRent Creates Simple Elegance for BMW Event with CHAUVET Professional
Recently, Frank Appeltans and his team at SSLRent lit a product introduction event for the BMW 2 Gran Coupé at the showroom of automobile dealer, BMW Beliën Neerpelt in Belgium.…
Submit Your Nominations for the 28th Annual MMR Dealers’ Choice Awards!
It's that time again! Please make your choices in all product categories that are relevant to your business: Nominations are open to everyone, however only subscribers to MMR will be…
PPP Flexibility Act of 2020 Signed Into Law, PPP Application Deadline Also Extended to Aug. 8
On July 5, President Trump signed the Paycheck Protection Program Flexibility Act of 2020 into law.
International Drum Month: PMC’S Celebrity Drum Lessons Offer Drummers Inspiration to Develop Skills
The Percussion Marketing Council kicked off a new International Drum Month promotion in May offering drummers a chance to win an online “Lesson with a Master” with internationally recognized celebrity…
Musikmesse: New Date in October 2021, New Cooperation with Creative Hub THE ARTS+
Musikmesse is entering into a collaborative agreement with THE ARTS+, the flagship of the Frankfurter Buchmesse (Frankfurt Book Fair) for creative content. In this context, the next Musikmesse will be…
QSC UK & Ireland to Reopen Waybridge Education Centre for In-Class Training
QSC is excited to announce that on August 4, 2020, it will reopen its Weybridge Training Centre, which delivers specialist AV courses to more than 1,000 industry professionals every year.
Buffet Crampon USA Announces the 'R13 Stimulus' Instant Rebate
Buffet Crampon USA, in partnership with its network of authorized dealers throughout the United States, announces a new promotion designed to benefit customers searching for a professional clarinet during these…
ADJ Announces ‘Stay Connected Summer Sessions’ Live Videos
When the coronavirus pandemic first hit earlier this year, ADJ began to broadcast regular Facebook Live videos to stay connected with customers through educational content and in-depth product overviews. The…
Business Longevity
I’ve always been attracted to thought-leaders. Amro Music has created four generations of thought leadership. In my previous post, "Amro Music: The First 100 years," Chip Averwater, third generation and past Amro’s…
Helm Projects Creates Lockdown Learning and Livestreaming Center With Help From CHAUVET DJ
Helping the Helm Projects team create immersive palettes at their warehouse studio is a collection of CHAUVET DJ Slim PAR and COLORrail IRC fixtures. “We have 80 Slim PAR Q12s…
FMIC’s Billy Martinez
Billy Martinez, Fender’s VP Category Management, Acoustics & Squier, recently discussed Fender’s newly introduced Fullerton line, which draws upon the brand’s many iconic and widely recognizable body shapes, with MMR.
Stepping Out In SoCal: San Diego MI Operations Benefit from an Active, Saturated Music Scene
There’s a reason why San Diego was once labeled “America’s Finest City.” Often hailed as the birthplace of California, the SoCal city is one of the most populous in the…
It Might Get Loud (or at Least a Little Bit Louder…): Trends in Guitar Amplifier Sales Reflect an Altered Reality
MMR recently connected with reps from six major guitar amp suppliers to get their take on the current state of the market, as well as thoughts on what the future…
Santa Monica Music: Their Story Could be Your Story
What could be worse for any business to experience than the pandemic? Lately, when you visit the websites of most music stores, you will see a pinned notice that pertains…
Amro Music: The First 100 Years
In 2021, Memphis Tennessee’s Amro Music will be celebrating its centennial. It is rare for a company to survive ten decades. Less than 50 percent of U.S. firms are over…
Silver Lining? Maybe?
“Sales of Instruments and Music Gear Are Soaring. Will Quarantine Spark a Renaissance?” reads the headline of a late April article in Rolling Stone. As many MI retail operations have…
Coming Back from the Edge
The COVID-19 virus is going to be around for a while, varying only in its intensity. That means there are some new realities that have to be integrated into our…
Flexcel from Excelcia Music
Flexcel is a flexible Concert Band and Orchestra series with high-quality pieces from well-known composers like Sean O’Loughlin and Carol Brittin Chambers. Pieces in the Flexcel series are designed to…
‘Flying Fingers’ from Hal Leonard
“Flying Fingers” from Hal Leonard covers an expansive variety of styles and techniques – including recent innovations like percussive gestures, right-hand string-stopping, two hands on the fingerboard, and partial capos…
Kawai’s CA49 and CA59 Digital Pianos
The CA49 and CA59 are the latest high-performance additions to the popular Concert Artist series of premium digital pianos from Kawai. The CA49 and CA59 incorporate technologies developed in collaboration…
Dean Guitars’ MD 24 Select Models
Dean Guitars’ new MD 24 Select models are built with satin necks, easy-access heel joints, and exclusive direct-mount Seymour Duncan pickups.
Loog Pro VI Acoustic
The Loog Pro VI Acoustic is Loog’s first full-sized six-string guitar marketed to kids and adults 12 years old and up. The Loog Pro VI Acoustic also comes bundled with…
Face Masks from Henry Heller
These face masks from Henry Heller are re-usable and designed fir daily wear. The masks feature a bendable nose adjustment and 3-inch pocket opening to add filter material if desired.…
KHS America’s Wind Instrument Try-Out Kit
KHS America’s Wind Instrument Try-Out Kit is a durable, compact, and affordable trial pack that is an ideal tool for introducing school band instrument mouthpieces to prospective incoming band students.
RockBoard MOD 4
The RockBoard MOD 4 - All-in-One Wireless System Receiver + Patchbay for Pedalboards offers an easy-to-use wireless connection between your instrument and your pedalboard, featuring digital wireless technology that delivers…
The Black Mountain Thumb Pick
The Black Mountain Thumb Pick offers an innovative design that combines the feel and familiarity of a traditional flatpick with a patented, spring-loaded thumb ring, providing an easy, comfortable fit…
Fender’s MTG Tube Tremelo
Fender’s MTG Tube Tremelo brings the hypnotic sound typically found in vintage amps and places it in a stompbox based on a genuine U.S.-made NOS 6205 preamp tube. The pedal…
New Packaging from JodyJazz
JodyJazz has shared packaging for several of its mouthpiece series. The new packaging is designed to boost in-store product appeal with a more elegant and contemporary design.