IAG has appointed URE Marketing as the exclusive distribution, sales and marketing partner for its Wharfedale Pro and QUAD Industrial brands in the United States on June 14, Installation reported. The Virginia-based organization will handle North American market sales for the two professional audio lines.
The partnership is designed to develop new business opportunities and support both brands throughout North America. URE Marketing, headed by president Jim Ure, will work alongside representative businesses and dealers. Ure brings 35 years of pro audio experience to the role.
Danny Clarke, business development director, said the company is delighted to work with Ure, citing his industry knowledge, understanding of the U.S. market and passion for both brands. Simon Godfrey, sales director at IAG Professional, called the partnership a significant step forward for the company’s expansion and long-term growth strategy.
Ure said he first started working with Wharfedale Pro products in the early 2000s and is thrilled to head up the brand’s U.S. sales and marketing nearly 25 years later. The appointment covers both professional audio brands under a single partner for the American market.
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