“In today’s global market, it is imperative that we operate as efficiently as possible,” said Hartley Peavey, founder and CEO of Peavey Electronics Corporation. “This reorganization will allow us to meet the growing demands of our global markets while providing the capital for further reinvestment in our company. We will observe our 50th anniversary next year with over 130 patents to our credit, and we will continue that legacy of innovation and quality.”
“The times have changed, and so must we,” added Courtland Gray, Peavey’s chief operating officer. “Globalization of our production resources means we reach the end consumer more quickly and reduce unnecessary cost. The musical instrument and pro audio market is more competitive than ever, and all of our efforts must focus on compelling products of high quality that lead each market segment.”
Peavey’s core business activities, such as product development, engineering, sales, marketing, accounting, technical support, and service will remain in their Meridian, Mississippi headquarters. Global product training, service, and support is expanding worldwide, with recent service and training center additions in Brazil and Singapore.
Peavey’s high-technology brands will continue to be produced in the United States. Product lines like MediaMatrix will expand production in the United States as installations increase worldwide.
In addition, Peavey’s premium brands like Composite Acoustics will continue production in its Meridian facilities.
