Erikson Audio, a division of JAM Industries, has been appointed the exclusive Canadian distributor for Sontronics, a British manufacturer of hand-built microphones. This strategic partnership aims to expand the availability of the full Sontronics product range to Canadian retailers, recording studios, broadcasters and content creators, according to a report from LSi Online.
The agreement leverages Erikson Audio’s coast-to-coast dealer network to place Sontronics microphones in major music retail locations, professional audio dealerships and online channels throughout Canada. Caitlin Doherty, vice president of Erikson Audio, stated that the brand offers a blend of craftsmanship and innovation that will support artists and producers in the region, per LSi Online.
Chris Cook, head of sales for Sontronics, indicated that collaborating with Erikson Audio will provide a more accessible experience for Canadian customers by utilizing the distributor’s extensive industry expertise. The move is expected to improve local support and supply chain efficiency for the manufacturer within the Canadian music-products market, allowing more professionals to access these tools, the source reported.
For more information, visit lsionline.com.
