Get’m Get’m has unveiled its new Bitch What! strap collection, adding to the company’s line of eye-grabbing guitar straps, Premier Guitar reported.

The straps combine bold colors with textured faux leather and the company’s multi-layer construction, Premier Guitar reported. The company said the straps are designed to deliver the comfort, support, and craftsmanship musicians expect from a high-end strap while offering something visually unexpected.

Each strap carries a $129 street price and is available through the Get’m Get’m website, the report stated. Since 1996, Get’m Get’m straps have been worn by musicians across genres and have become known for bringing fashion, personality, and craftsmanship to the stage, according to Premier Guitar.

Owner Virginia Castro has built the brand around distinctive design, handmade production, and a passion for musicians and their individuality, the report noted. A portion of proceeds from Get’m Get’m sales supports animal rescue organizations, reflecting Castro’s long-standing commitment to helping animals in need.

The company continues to design and manufacture its straps with a small, women-owned manufacturing operation in Downtown Los Angeles, Premier Guitar reported.

For more information, visit premierguitar.com.