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In the Trenches

On-the-ground perspectives from music retail professionals.

385 Articles
Updated daily
In the Trenches December 3, 2018

26th Annual Dealers’ Choice Awards

While there are plenty of awards and accolades that organizations or publications hand out to specific instruments, brands, and music-related gear, the DCAs are uniquely significant. Unlike honors determined by…

MMR Staff
Dec 3, 2018
In the Trenches December 3, 2018

A Tale of Two Strangely Similar Retailers

Two iconic American brands have been in the headlines lately, both for the same reason. Guitar (and lots else – we’ll get to that shortly) maker Gibson entered Chapter 11…

MMR Staff
Dec 3, 2018
In the Trenches November 30, 2018

Buffet Crampon USA Hosts School Music Dealer Summit

Buffet Crampon USA hosted their first School Music Dealer Summit Meeting on November 14 and 15 at Buffet Crampon headquarters in Jacksonville, Florida. School music dealers from around the country…

MMR Staff
Nov 30, 2018
In the Trenches November 1, 2018

Dealer Events Launch Xone:96 Mixer

Selected UK Xone dealers will simultaneously stage free in-store events to launch the newly launched Xone:96 DJ Mixer. Those in attendance will be able to enjoy a hands-on experience, guided by members of…

MMR Staff
Nov 1, 2018
In the Trenches September 13, 2018

Vote for 2018 MMR Dealers' Choice Awards now

Voting for the Dealers Choice Awards is now open. Only current subscribers to MMR Magazine are eligible to vote. Voting will close on November 9 at 12:00 pm (PST). Let…

MMR Staff
Sep 13, 2018
In the Trenches August 14, 2018

Korg Partners with Midwest Dealers for Exclusive Clinics

Korg USA, Inc's lead product specialist recently traveled to host a variety of product clinics throughout the Midwest region. Many eager customers gathered at MC Audio in Madison, Wisconsin and…

MMR Staff
Aug 14, 2018