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In the Trenches

On-the-ground perspectives from music retail professionals.

385 Articles
Updated daily
In the Trenches July 6, 2014

Yamaha Dealers Piano Pros Training Tour

Yamaha Corporation of America’s Keyboard Division recently completed a six-city Piano Pros Training Tour, which offered Yamaha dealers enhanced marketing and sales strategies, in-depth product demonstrations, technology training and education,…

MMR Staff
Jul 6, 2014
In the Trenches June 3, 2014

Step Up to the Plate, B&O Dealers

There’s much talk in the industry of “creating music makers” and, while it’s certainly an important first step to get that customer in the door, making that initial purchase, the…

MMR Staff
Jun 3, 2014
In the Trenches May 9, 2014

NAMM Announces Top 100 Dealers of 2014

The National Association of Music Merchants (NAMM) applauds thriving music instrument and product retailers from around the world with the announcement of the 2014 Top 100 Dealers. These industry trailblazers…

MMR Staff
May 9, 2014
In the Trenches March 3, 2014

2014 NAMM Top 100 Dealer Awards

Music-products industry retailers take center stage as NAMM presents the Top 100 Dealer Awards July 18 at Summer NAMM in Nashville. Entries are now being accepted for the awards, which focus on…

MMR Staff
Mar 3, 2014
In the Trenches February 25, 2014

Alfred Music Announces 2013 Dealer Awards

Alfred Music announced the winners of the 2013 Alfred Music Premier Dealer Awards at the annual NAMM Show held in Anaheim. The recipients of the awards were Long & McQuade,…

MMR Staff
Feb 25, 2014
In the Trenches February 12, 2014

Daisy Rock Announces 2013 Premier Dealer Award

Daisy Rock Girl Guitars announced the winner of the 2013 Daisy Rock Girl Guitars Premier Dealer Award at the annual NAMM Show held in Anaheim, CA. The recipient of the…

MMR Staff
Feb 12, 2014
In the Trenches February 9, 2014

Lowrey 25th Anniversary Dealer Summit

April 6-7, 2014
: Set these dates aside for Lowrey's Silver Anniversary Dealer Summit.Join the celebration of our valued relationships and participate in business development sessions.  Sunday, April 67-9pmLowrey Dealer ReceptionA…

MMR Staff
Feb 9, 2014
In the Trenches February 5, 2014

Deering Announces 'String Dealership' Program

Deering Banjo Company has formally announced the launch of its Deering Banjo String Dealership for all music stores. Deering, the worlds largest manufacturer of US made banjos, has been working…

MMR Staff
Feb 5, 2014
In the Trenches January 25, 2014

Hartley Peavey Receives Dealers' Choice Award

Peavey Electronics won the MMR Dealers' Choice Award in the category of "Sound Reinforcement Line of the Year." Company founder and CEO Hartley Peavey accepted the trophy at the NAMM Show in…

MMR Staff
Jan 25, 2014
In the Trenches January 24, 2014

Musician’s Friend Awarded Dealer of the Year by MXL

MXL has announced that Musician’s Friend will receive its Dealer of the Year award. Musician’s Friend president Gene Jolly and VP of Merchandising Chris Tso will accept the award. Musician’s…

MMR Staff
Jan 24, 2014
In the Trenches January 23, 2014

Roland's Nunney Receives Dealers' Choice Award

Kim Nunney, president & CEO of Roland U.S. accepts the MMR Dealers' Choice Award for "Pro Digital Piano Line of the Year" (The Roland FP-80) on Wednesday night in Anaheim.

MMR Staff
Jan 23, 2014