WESTLAKE VILLAGE, Calif., Sept. 28, 2026 — Guitar Center honored Paul Reed Smith, founder and managing general partner of PRS Guitars, with an induction into the famed Guitar Center Rockwalk on Saturday, September 26, during Eric Clapton’s Crossroads Guitar Festival 2026 in Austin, Texas. The honor recognizes Smith’s five decades of craftsmanship and innovation as a guitar maker, from his early work building instruments for artists including Carlos Santana and Peter Frampton to founding PRS Guitars in 1985 and building it into one of the world’s leading guitar manufacturers.

Founded in 1985, PRS Guitars has grown from Smith’s one-man pursuit into the third-largest electric guitar manufacturer in the United States, establishing a modern guitar company with its own unmistakable identity, design philosophy and following. Along the way, PRS instruments have become part of the musical identities of influential players across generations and genres, including Carlos Santana, John Mayer and Mark Tremonti. Smith remains actively involved in designing and developing instruments today, continuing to experiment and challenge assumptions about what a guitar can be.

Smith’s journey embodies what Guitar Center’s Rockwalk was created to celebrate: musicians, innovators and industry pioneers whose talent, ingenuity and contributions have changed the trajectory of music and made a lasting impact on music culture.

The induction took place at the Dell West Plaza on the Rockwalk Stage during Eric Clapton’s Crossroads Guitar Festival 2026, beginning with a live performance by Isaac Holmes. Guitar Center CEO Gabe Dalporto opened the ceremony before John Mayer introduced Smith for his induction. Smith then addressed the audience and commemorated the honor by placing his hands in cement as part of Guitar Center’s traditional Rockwalk ceremony. Smith’s handprints will travel back to Hollywood, where they will be permanently installed in Guitar Center’s Rockwalk outside its flagship store on Sunset Boulevard.

Holding the induction during Crossroads celebrated the full ecosystem of guitar culture, bringing together builders, players and fans around a shared appreciation for the guitar and the people shaping its future. Smith’s career has been deeply connected to working musicians, from Carlos Santana’s early support of PRS to his longstanding collaboration with John Mayer and other influential players. Mayer’s role in the induction reflected that relationship and Smith’s approach to guitar making: listening closely to musicians and working with them to rethink what an instrument can be.

Smith’s induction continues Rockwalk’s tradition of honoring not only performers, but pioneering builders and innovators including Les Paul, Jim Marshall and Robert Moog, whose innovations gave musicians new ways to create, alongside artists such as Eric Clapton, John Lennon, Stevie Wonder, Aerosmith, Jimi Hendrix and Johnny Cash.

Founded in 1985, Guitar Center’s Rockwalk is dedicated to honoring the musicians and industry pioneers whose exceptional talent, innovation and creative ingenuity have shaped the evolution of music. Located at Guitar Center’s flagship Hollywood store, Rockwalk has recognized more than 150 artists and innovators.

For more information, visit guitarcenter.com.