Today, Fender and Paul Smith unite for a limited-edition collaboration that brings together rock ’n’ roll heritage, British design and Japanese craftsmanship.
With 2026 marking 80 years of the Fender brand and Sir Paul Smith’s 80th birthday, the collaboration celebrates the longstanding connection between music and fashion, bringing Smith’s signature design aesthetic to one of Fender’s most iconic instruments. With a relationship spanning more than five decades, the pairing feels natural. From Jimmy Page and Eric Clapton to Noel Gallagher, Fender and Paul Smith have each shaped the visual and sonic language of music.
16-Piece Fashion Collection: Ready-to-wear, tailoring and accessories inspired by the psychedelic energy of music festivals and London’s historic Wardour Street music scene.
Guitar Accessories: A range of accessories bringing Paul Smith’s distinctive use of color and design to the Fender universe.
Inspired by the psychedelic energy of music festivals and the rich musical history of London’s Wardour Street, the menswear collection draws on an era when record shops brought musicians, artists and music lovers together. Paul Smith’s playful use of colour and print meets Fender’s unmistakable design codes, with Japanese craftsmanship at the heart of every piece.
The collaboration launches with an exclusive event at Fender’s flagship store in Harajuku, Tokyo, and is brought to life through a campaign starring London-based emerging band Legss. Celebrating individuality, creativity and craftsmanship, the partnership connects two iconic names with a new generation of musical talent.
For more information, visit fender.com.
