Sagitter, the Proel S.p.A. brand specializing in professional lighting solutions for the live, entertainment and fixed installation sectors, announces a new strategic partnership: Avientek is now the official Sagitter distributor for the GCC region (United Arab Emirates, Oman, Bahrain, Qatar and Saudi Arabia).

Avientek is a Dubai-based Value-Added Distributor (VAD) with over 10 years of experience across the MEA and Indian markets, operating through more than 10 branches and serving 20+ countries. With 10,000+ installations and 50+ global technology and ecosystem partners, Avientek delivers solutions across Pro Audio, Audio Visual, Unified Communications, EdTech, and Cybersecurity.

The agreement enables Avientek to distribute the full range of Sagitter products, providing resellers and end users with direct access to the brand’s portfolio, local technical support and optimized delivery times.

“ With Avientek, we have found a partner that shares our vision for growth and customer proximity. This partnership strengthens Sagitter’s presence across the GCC region and enables us to provide an even faster and more efficient service to our resellers,” comments Alessio Foti, Co-CEO of Proel.

For more information, visit proel.com.