“I’m amazed at how many of our customers see what we’re doing and bring in an instrument to donate. One generous customer has brought in five guitars so far” said Ed Intagliata, Cassell’s owner. “The ‘Play It Forward’ program gained the attention of Los Angeles’ KTLA Channel 5 Morning News which featured Intagliata and nine year old Sophia, a recipient of a beautiful ½ size violin so she could play in her school’s music program.”
Since the story aired, Cassell’s has received many more instruments from customers who wish to see their ‘closet keeper’ actually be played and appreciated by a family who otherwise would not be able to purchase an instrument. “Due to the outreach of social media, it’s gone ‘viral’ on our web page and we are able to help many, many families in need” said Intagliata. “I challenge every store owner to start a ‘Play It Forward’ program in their own community. It will bring nothing but goodwill to the store and lasting joy to a child. That’s a win-win,” added Intagliata
