Ovation Names Wallace as Brand Manager
KMC Music has appointed Darren Wallace as brand manager for Ovation Guitars. As a master luthier, Wallace has been an integral part of Ovation’s product design and development throughout his…
Micah Eberman Named VP of Brand Engagement at Zoom North America
Zoom North America has named Micah Eberman as its new Vice President of Brand Engagement. Eberman, previously an agency strategist and creative director for the company, will lead Zoom’s marketing…
Seventeen Brands Oppose Gibson's Quest to Trademark '335 Shape'
On July 24, seventeen companies filed for extensions to oppose the trademark application by Gibson Brands Inc. for the (two dimensional outline) of the 335 body shape. Peavey, Dean (…
Uke Suppliers Discuss State of the Market
MMR: In a survey of retailers that appeared in our March 2014 issue, many retailers expressed a belief that the “uke craze” had leveled off somewhat. Nonetheless, over 50 percent…
GC Names Hinz VP of Brand Experience and Entertainment Marketing
Guitar Center, Inc. (GCI) has promoted Dustin Hinz to vice president of brand experience and entertainment marketing. Dustin is a seventeen-year veteran of the GC family with a background in marketing,…
DIY Recording Boom Boosts Pro Audio and Recording Sales; More Audio Brands Flock to Summer NAMM
Gear that allows musicians to take their music to the masses is fueling growth in the music products market. Sales of pro audio and recording gear, in particular microphones, plug-in…
Store-Branded Instruments Represent More than a ‘Vanity’ Label for Some
In the course of compiling our annual ’50 Dealer 50 State’ review and forecast each November, we’ve noticed that a fair number of dealers cite their own store’s brand –…
Cordoba Names Ren Ferguson VP of Manufacturing/R&D for Guild Brand
On the heels of Cordoba Music Group’s announcement of their intent to acquire Guild from Fender Musical Instrument Company (FMIC), CMG has now announced that Ren Ferguson will join the…
Fender to Sell Guild Brand to Cordoba Music Group
Fender Musical Instruments Corporation (FMIC) has finalized a letter of intent to sell the Guild guitar brand and related assets to Cordoba Music Group, the manufacturer of Cordoba acoustic guitars,…
Fender to Close Ovation Factory in Connecticut
Fender has announced that it will be closing the facility in New Hartford, Connecticut where it has built Ovation brand instruments for the last 47 years. The company reportedly plans to cease…
inMusic Adds Denon, Marantz Brands to Portfolio
inMusic has announced the addition of three professional product brands from D&M Holdings to its existing family of brands. Denon Professional, Marantz Professional, and Denon DJ join a family that…
Gibson Brands Sponsor the Institute Guitar Scholarship
The Institute of Contemporary Music Performance has announced that Gibson Brands will be sponsoring two of eight scholarships available for students hoping to join its intensive one year Higher Diploma…