KALA Brand Music Co’s USA Elite Ukulele Series
Kala Brand Music Co.’s first range of U.S. made ukuleles will make their debut appearance at the January NAMM show. The Elite line will initially consist of three series of…
FMIC Sells KMC Music’s Percussion Brands & Ovation Guitars to Drum Workshop
Fender Musical Instruments Corporation (FMIC) has announced that its subsidiary KMC Music, Inc. has sold its owned and licensed percussion brands, including Gretsch® Drums, Latin Percussion®, Toca® Percussion, KAT® Percussion…
Keep it Together - Key Ligature Suppliers Chime in on the Trends of the Day
It seems simple enough, right? Single-reed woodwinds need something to keep the reed attached to the mouthpiece in order to produce sound. String, shoelaces, wire, and even tape have all…
Peavey Reorganizes Manufacturing Under New Globalization Plan
Peavey Electronics Corporation recently announced that the company is reorganizing its worldwide manufacturing assets as part of a new globalization plan to ensure continued growth worldwide. The reorganization includes focusing…
Peavey Reorganizes Manufacturing Under New Globalization Plan
Peavey Electronics Corporation is reorganizing its worldwide manufacturing assets as part of a new globalization plan to ensure continued growth worldwide. The reorganization includes focusing US-based manufacturing on Peavey’s premium…
Ovation Names Wallace as Brand Manager
KMC Music has appointed Darren Wallace as brand manager for Ovation Guitars. As a master luthier, Wallace has been an integral part of Ovation’s product design and development throughout his…
Micah Eberman Named VP of Brand Engagement at Zoom North America
Zoom North America has named Micah Eberman as its new Vice President of Brand Engagement. Eberman, previously an agency strategist and creative director for the company, will lead Zoom’s marketing…
Seventeen Brands Oppose Gibson's Quest to Trademark '335 Shape'
On July 24, seventeen companies filed for extensions to oppose the trademark application by Gibson Brands Inc. for the (two dimensional outline) of the 335 body shape. Peavey, Dean (…
Uke Suppliers Discuss State of the Market
MMR: In a survey of retailers that appeared in our March 2014 issue, many retailers expressed a belief that the “uke craze” had leveled off somewhat. Nonetheless, over 50 percent…
GC Names Hinz VP of Brand Experience and Entertainment Marketing
Guitar Center, Inc. (GCI) has promoted Dustin Hinz to vice president of brand experience and entertainment marketing. Dustin is a seventeen-year veteran of the GC family with a background in marketing,…
DIY Recording Boom Boosts Pro Audio and Recording Sales; More Audio Brands Flock to Summer NAMM
Gear that allows musicians to take their music to the masses is fueling growth in the music products market. Sales of pro audio and recording gear, in particular microphones, plug-in…
Store-Branded Instruments Represent More than a ‘Vanity’ Label for Some
In the course of compiling our annual ’50 Dealer 50 State’ review and forecast each November, we’ve noticed that a fair number of dealers cite their own store’s brand –…