Upfront Q&A: Josh Vittek of Vittek PR – Part I
By Christian Wissmuller Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro…
UpFront January 2026
Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer and member…
Reflections on the Women of NAMM Leadership Summit 2025
Empowering Women Leaders in the Music Industry By Beverly Fowler, Director of Artist & Community Relations, PRS Guitars In October 2025, I had the privilege of attending the Women…
Getting the Most Out of The NAMM Show 2026
By John Mlynczak, president and CEO of NAMM The NAMM Show 2026 is rapidly approaching, and we can’t wait to welcome visitors to the Anaheim Convention Center for our 125th…
Latin Percussion Honors Karl Perazzo With Lifetime Award
Latin Percussion (LP�) presents Karl Perazzo with a Lifetime achievement Award to honor his outstanding contribution to music and percussion at the NAMM Show 2026 on the DW/Roland booth, room…
Yamaha Launches MGX Digital Mixer Series, URX Series Audio Interface, and CC1 USB Controller to Empower Musicians, Performers, Streamers, and Content Creators Worldwide
Yamaha has announced the global launch of its MGX Series digital mixing consoles, URX Series audio interfaces, and CC1 USB controller. Designed for musicians, performers, streamers, podcasters, and content creators,…
Prs Guitars opens artist showroom in Nashville
PRS Guitars announced the opening of its expanded and upgraded artist showroom at Soundcheck, located within the newly constructed Rock Nashville facility. Situated less than 10 miles from Downtown Nashville,…
Gibson Partners with Keith Richards to Release Signed 1960 ES-355 Models
Gibson is proud to announce its partnership with Keith Richards—one of the most influential musicians in history and co-founder of the legendary Rolling Stones. This collaboration introduces two extraordinary instruments:…
Fender Introduces Fender Studio - Releases First DAW
Fender Musical Instruments Corporation (FMIC) has announced a significant milestone in its evolution of creative tools, introducing Fender Studio as a new brand and unifying PreSonus® Studio One Pro and…
Electro-Harmonix Introduces the Effects Interface Hardware Plugin
Connecting the worlds of pedals and plugins together with ease is the new Electro-Harmonix Effects Interface Hardware Plugin. Bringing universality to their Hardware Plugin concept, the Effects Interface allows the…
Ilio Returns to NAMM 2026 With Interactive Exhibit
ILIO, a distributor of virtual instruments and pro audio tools, returns to NAMM 2026 with its most interactive exhibit in years. The company now features 12 hands-on demo stations, in-booth…
EAW NT206L Delivers World-Class Sound in Lightweight Active Line Array
Eastern Acoustic Works (EAW®) highlights its latest Newport Series including the NT206L loudspeaker, at both NAMM 2026 (Demo Room 17116) and ISE 2026 (Stand 7E900 and Audio Demo Room D6).…