News +++ Music ChinaShanghai, 28 – 31 October 2026 Music China 2026 strikes a chord with cross-border commerce and music technology advancement Shanghai, 16 October 2026. With less than one month to go, Music China is set to showcase the energy of international trade and innovation, bringing together over 1,500 exhibitors from 25 countries and regions.
The global mix of innovation and expertise will reinforce the fair’s role as a nexus for sourcing, industry exchange and business matching. Against the backdrop of China’s strong manufacturing and export capabilities, the 23rd edition will present an extensive line-up of traditional musical instruments, advanced electric and electronic music gear, audio equipment, accessories, and more. Complementing the exhibits, business-matching sessions will foster connections and drive deal-making, while a vibrant fringe programme – featuring music technology as a headline theme – will spotlight emerging trends and make music more accessible to all.
Despite ongoing global economic uncertainties, Music China returns as China’s musical instrument (MI) industry shows signs of renewed momentum, with electric and electronic music gear emerging as a key driver. Notable segments recorded solid growth – electric guitar sales are up 110%, and electronic synthesiser sales reached nearly 2.2 million units.[1 In 2025, China’s exports of electric musical instruments reached USD 739 million, underscoring the country’s strength in instrument manufacturing.[2 In line with this momentum, the 2026 edition will present a varied range of products, from electro-acoustic to smart instruments powered by artificial intelligence (AI), among others.
Key product highlights will include the AV-D501 electric violin from Aileen Music, with a versatile pickup system for wide-ranging tonal expression; the Phantom Master Series T33 Intelligent Sing-Along Digital Piano from Guangzhou Pearl River Amason Digital Musical Instruments, equipped with a light-guided keyboard and intelligent chord recognition with 98.7% accuracy; and the Electronic Wind Instrument HLA-98 from Hailun Piano (Ningbo), powered by a Dream SAM5708B audio DSP chip with an 8-core architecture and a built-in acoustic chamber.
Also on display is the Dovif Automatic Piano Performance System from Tianyue Artech, powered by the OpenPiano.AI large language model and ADSR technology for master-level performance. Together, these innovations mirror the growing competitiveness of Chinese brands in the global marketplace. In ‘Tomorrow’s Music’ in Hall N2, and in the New Product Launch showcase area, visitors can encounter developments that demonstrate how manufacturers are enhancing the design, playability, and functionality of musical instruments and audio equipment, particularly among Chinese brands.
Alongside domestic innovations, various overseas brands will present their own advances at the fair. Yamaha’s new YDS-152 digital saxophone, for instance, delivers authentic acoustic resonance through its IBAS system and brass bell. It also features 16 acoustic instrument tones such as violin and flute, improved key switches, and a tone guide on the battery cover for intuitive operation.
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