News +++ Music ChinaShanghai, 28 – 31 October 2026 Music China 2026 opens tomorrow with 800+ fringe sessions, bridging business and musical discovery Shanghai, 27 October 2026. Music China 2026 will open its doors tomorrow at the Shanghai New International Expo Centre, bringing four days of deal-making, dialogue and discovery to the heart of the music industry.
With over 1,500 exhibitors from 31 countries and regions, the fair will present the full supply chain across 12 halls – while spotlighting fresh applications shaping the next chapter of music culture and commerce. Alongside the exhibits, a diverse fringe line-up will unfold across trade exchange, educational outreach, music technology and live performance, connecting suppliers, distributors, educators, musicians and enthusiasts from across the globe.
Music China unites the global music community for trade, dialogue and a celebration of music. (Photo: Messe Frankfurt) Ahead of the fair, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, shared her vision: Music China is, at its heart, a meeting point for the global music community. As we open the 23rd edition, we are proud to present a platform that not only drives business but also celebrates music’s power to enrich lives.
A world of music under one roofAs a nexus for the global music industry, this year’s line-up sees notable presence from China, Germany, France, Italy, Japan, Spain, Romania, and beyond. Featured brands include Alesis, Algam, Alhambra, Apogee, Behringer, Beyerdynamic, Central Music, D’Addario, Denon DJ, DMT, Enya, Fender, Gewa, Hartke, Ibanez, Jinyin, KHS, Korg, Laney, M-Audio, Marshall, Medeli, Moog, Novation, NUX, Ovation, Shure, Soundking, Tama, Taylor, Yamaha, Yanagisawa, and Zildjian. 90% of exhibiting brands are returning from previous editions, illustrating the fair’s enduring appeal and value for the industry.
A returning favourite among fairgoers, Yamaha Music Station will once again be a major highlight. Located outside Hall W4, the independent outdoor hall will be transformed into a music playground – celebrating the pure joy of playing music, its power to express emotion, and the connections it creates between people. With instrument experiences, vibrant stage performances and interactive activities for all ages, the space unites musicians, families and first-time players, inviting everyone to ‘Make Waves’ with music — alongside world-renowned bassist Nathan East.
New frontiers: where music meets technology, culture and wellbeing Exploring music’s broader horizons, this year’s fringe programme will continue to delve into emerging opportunities across music technology, cultural tourism, sound healing and the silver economy, through industry discussions, interactive workshops, displays and hands-on music experiences.
Into the Music Tech Groove: a dedicated display area spotlighting smart instruments, AI music creation tools, creative audio hardware and software, and immersive audio solutions. Global Tech Network: co-created with Plug and Play China, featuring keynotes, roundtable discussions and pitch sessions, where visitors can explore AI music tools, smart audio hardware, immersive spaces and new electronic instruments.
For more information, visit hk.messefrankfurt.com.
