Fender is making its next move in the evolution of the electric guitar. Today, the brand unveiled the latest iteration of American Professional, its flagship series of electric guitars and basses, refreshed with player-driven updates to the Stratocaster®, Stratocaster® HSS, Telecaster®, Hotshot Telecaster®, Jazzmaster®, Jaguar®, Precision Bass®, Precision Bass® V, Jazz Bass® and Jazz Bass® V.
Handcrafted in Corona, California, the new series is built around the details players actually feel-including new V-Mod III pickups, redesigned bridges, and advanced electronics with ClassicGear™ Precision™ Pots to deliver enhanced taper and feel, while Push-Push tone controls on all guitars unlock more sounds to explore.
The launch also serves as a centerpiece of The One. For All., Fender’s latest campaign celebrating the artists and communities who continue to make these iconic instruments their own, featuring Dinosaur Jr., American Football, They Are Gutting a Body of Water, Snail Mail Steve Gunn, Marc Ribot’s Ceramic Dog, and Thurston Moore.
Last month, Fender and Dinosaur Jr. brought that idea to life with The One. For New York., a series of intimate performances across New York City celebrating the artists, neighborhoods and communities that continue to shape music today. Go behind the scenes and watch the full film of The One. For New York. on Wednesday October 14th exclusively on Fender.com.
Below is everything your readers need to know, and I’m happy to arrange interviews with Fender’s executives or product team and get you anything you need for coverage!
For more information, visit fender.com.
