Fulcrum Acoustic has appointed PROAV as its exclusive distributor for Azerbaijan, a move that expands the manufacturer’s retail footprint and provides local access to its full range of professional loudspeakers, immersive technologies, and electronics. According to LSi Online, Val Gilbert, director of business development for export at Fulcrum Acoustic, stated that PROAV’s solutions-based approach aligns with the manufacturer’s operational model. Gilbert noted that the distributor’s technical experience and history with installed applications position them to support customers throughout the region effectively.
This distribution agreement broadens PROAV’s product offerings for projects requiring demanding audio specifications. LSi Online reported that Fulcrum Acoustic’s weather-resistant products are designed to withstand harsh outdoor conditions, while their Passive Cardioid Technology reduces low-frequency energy behind the loudspeaker to limit unwanted spill. Elshan Aliyev, owner of PROAV, told the publication that the partnership fills a gap in their portfolio for high-performance installations. Aliyev added that a visit to the Fulcrum factory confirmed the build standards necessary for the complex systems their customers rely on, reinforcing confidence in specifying these products for future integrations.
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