Retail Field Guides
A Guitar Evaluation You Can Repeat
A repeatable guitar evaluation for dealers and school buyers, covering use, fit, condition, demonstration, and complete cost.
A Twelve-String Needs a Longer Conversation
Evaluate a 12-string guitar through player fit, course tuning, approved strings, setup, amplified use, and a clear handoff.
CAGED Belongs in a Musical Lesson
Use the CAGED system in a store lesson program to connect roots, chord tones, voicings, and a short musical phrase.
Demonstrate the Acoustic-Electric as a Working System
Test an acoustic-electric guitar as a working system, from unplugged fit to pickup power, signal path, controls, and output.
Make Room for the Left-Handed Player
A dealer process for left-handed guitar fitting, honest demonstrations, exact ordering details, and lesson support.
Name the Part, Ask the Better Question
An illustrated guitar-parts guide that helps retail staff describe symptoms clearly and prepare useful service notes.
Fender player fusion series reaches retail availability
Fender's Player Fusion series of electric guitars and basses, built for hard rock and metal players, is now available at retail. According to Guitar.com, the four-instrument lineup was unveiled in…
Fender celebrates Brent Mason's Nashville legacy with new Telecaster finish
Fender, in collaboration with Brent Mason, expands its Stories Collection with the introduction of the Limited Edition Brent Mason Telecaster® in Black, bringing a new finish to the celebrated signature…
NAMM sets inaugural TEC Tracks Live Sound Summit
1 Inaugural TEC Tracks Live Sound Summit Comes to The 2027 NAMM Show Educational summit expands show opportunities for live sound professionals Carlsbad, CA — November 2, 2026 — The 2027 NAMM…
Fender, Gibson push limited-run online exclusives; MXR enters tuner pedal market
Fender released a highly limited-run Mark Hoppus Stoned Fruit Jaguar Bass available for just 184 hours exclusively through the Fender online store, according to Gearnews. The blink-182 bassist's signature model…
Music China 2026 sets more than 800 fringe sessions
News +++ Music ChinaShanghai, 28 – 31 October 2026 Music China 2026 opens tomorrow with 800+ fringe sessions, bridging business and musical discovery Shanghai, 27 October 2026. Music China 2026…
Fender temporary closure in Corona to affect 533 workers
A temporary closure at Fender Musical Instruments Corporation's Corona, California facility will affect 533 workers, according to a California Employment Development Department WARN report. The state agency's official report covering…
Fender studio pro 8.2: mixing & creative tool updates
Designed to help musicians, producers and creators work more efficiently, this update introduces expanded mixing capabilities, greater creative flexibility and streamlined workflows to shape, refine and create music. 8.2 Key…
Fender opens 182-hour Order window for Mark Hoppus Jaguar Bass
Fender has launched a limited-edition Mark Hoppus Stoned Fruit Jaguar Bass available only through a 182-hour order window, according to a report from No Treble. The instrument, priced at $1,499.99,…
Paul Smith and Fender add clothing collection
Today, Fender and Paul Smith unite for a limited-edition collaboration that brings together rock ’n’ roll heritage, British design and Japanese craftsmanship. With 2026 marking 80 years of the Fender…
Gibson guitar sells for $781,250 at Heritage Auctions
One of the most coveted electric guitars ever made has established a new auction benchmark at Heritage Auctions. An exceptionally preserved 1959 Gibson Les Paul Standard Sunburst sold for $781,250…
Fender refreshes American Professional Series with player-focused upgrades
Fender has announced the next evolution of its American Professional series, the company's flagship line of electric guitars and basses built in Corona, California. The refreshed lineup introduces player-focused design…
Fender revamps American Professional line with Custom Shop-derived bridge
Fender has overhauled its flagship US-made American Professional line, introducing redesigned bridges, upgraded electronics, reshaped neck profiles and new V-Mod III pickups across Stratocaster, Telecaster, Jazzmaster, Jaguar, Precision Bass and…